December 30, 2014
December 29, 2014
Khaleejia said: All know that before UAE was a land of tribes. Despite that the living area was one, each tribe had its own heritage, traditions and even language.
Among the original tribes there are those families who inhabited UAE in the last centuries came from Yemen, Iran, Oman and some other regions. Though if you go to the North, there will be tribes that was living there from long time ago. Their authenticity is their language which is considered now as a living example of the history of the Arabic language's evolution in the region.
October 16, 2014
Dubai became the World’s fashion hub , we all know that. The Bride Show is one of the most popular events every year in Dubai and Abu Dhabi. It lasts for 3-4 days and sees retail fashion & jewelry companies, designers, event organizers and caterers, display their unique products in one place.
Fashion exhibitions, represent local brands and designers who do not have their own physical boutiques but are selling their collections through instagram. They have the opportunity to showcase their designs when gathering at this kind of fashion fairs which go on in particular before Eid or other events.
Photo: Eid Fair Dubai, Sunset mall.
During the year we can also attend some private & collective fashion shows that may take place in public venues such as Dubai mall or in different boutiques etc.
Where do local designers learn the fashion trade? Who has opportunity, go and learn it in US and Europe. Who does not travel, might learn it locally and has to find his/her own way. Some of them learn fashion design in Fashion Design Event house in Jumeirah (link to instagram video) with haute couture, internationally recognized designers where they also can produce and then display their collections. So their customers can come & try their favorite designs, meet the designer and buy.
(Pic of learning..scketches, working etc)
Why many designers do not have factual shops? First of all the rent may be expensive and secondly, it is very hard to rent showroom in a popular location, therefore the only chance to see live all items of designer’s collections is to not miss these Brides’ & Fashion Fairs and shows or in these few fashion houses where designer can rent a space.
Jumeirah has popular S*uce and Flora Gardenia Fashion House. Sauce is offering a mix of unique pieces by up-and-coming international designers, who are mainly only displayed in their boutiques but have to carry on the production expenses & headaches on their own. Flora Gardenia has own tailors, fabrics, and the whole business support. Very convenient for the beginners or those who has limited budget. (Link to instagram video)
Sauce and Flora Gardenia (FG)both started from relatively small retail destination in Jumeirah and grown to be fashion and lifestyle concept phenomenon. Giving opportunities to new designers promote their business to new level and reaching more loyal buyers.
FG is run by a haute couture designer -Arab origin who has significant achievements in the fashion design & production career. The idea behind was to give opportunity to other designers not to only display their collections at his fashion house but also to train those who want to learn haute couture techniques and this business in general. (link to the instagram video)
He owns spacious two villas fully equipped for fashion retail & production . Talented tailors who perfectly chosen for their knowledge and skills can do absolutely anything that designer or customer could dream about.
So there are many different options for designers, fashion business owners and fashionistas themselves to shop from local designers.
Where from we get last fashion Abayas, Jalabias, Kaftans, Evening Gowns, Jewelry, Lingerie, Wedding dresses all unique and exclusive stuff? Some would go to Dubai mall or different boutiques searching for a famous brand, someone shop through instagram or tailor on their own and other from places such as Le Paon Blanc retail boutique in Jumeirah:
(they also lunched event organizing company that helps with organizing weddings and fashion shows. Basically, this house became like a mini Bride show exhibition that is opened daily the whole year and not only those 3-4 days a year.)
We do care about the place we buy from. So. if one say “from karama”, well sorry, but none would like it much. But if you say “from Jumeirah”, it certainly will be appreciated and noted as something chic. It is not because of the price they pay,but for the high quality and prestige this place has gained.
Local designers know taste of Khaleejias-who are their general customers, better than any. And it is great to have so many options to see their creativity in real through these fashion houses, shows and Eid fairs. Dubai in deed makes our dreams to come true.
September 21, 2014
Application form can be found HERE for the 2014-2015 participation period. Or Call directly on +(971)561701555.
Flora Gardenia has been high quality fashion boutique since 2010 in Jumeirah 1, our fashion hub of Dubai. Its reputation for Haute Couture, exclusive, chic, and traditional items is growing! They have a good number of local fashion, jewelry and accessory designers where they display their fabulous products and meet with their clients.
The majority of Flora Gardenia’s products are Haute Couture and unique made in UAE designs.
This year, Flora Gardenia fashion & event house opens its door for additional participants who have interest to become a part of a joint venture, here in Dubai.
So, if you are a business owner or want to become one, a fashion designer and have your own unique collections of evening gowns, abayas, jalabeaya, daily wear, wedding gowns or even lingerie, accessories, jewelry, services, catering or wedding products and looking for a great location to display it here in Dubai. Need a space for your showroom or want to open your own boutique but rent is not yet affordable, click HERE to grab this chance and apply for 2014-2015 participation year.
Here are details:
Venue: Flora Gardenia Fashion House in Jumeirah Beach Road, Dubai. Villa located close to the Jumeirah Grand Mosque, Jumeira 1 Public Beach, and 10 minutes away from the downtown (World Trade Center, Dubai Mall and Burj Khalifa). The Flora Gardenia Fashion House is two villas with a huge space on their two floors and own parking, garden & stores. Equipped with electricity, water, Air Conditioning and furniture. Each villa has spacious halls where all designs are displayed along with mannequins, window-cases, decorative furniture and team of trained staff of customer assistants, tailors, housekeepers, administration, marketing, accountants etc. Free WiFi
Participant Space: Each participant’s area has a enough space for a free-standing of 10 items +. Vendors may purchase a double space if requested.
Revenue Collection: Each participant will collect a revenue from the sales of their own products daily or weekly. We encourage our participants to accept cash, checks, and credit cards. The average percentage which will be commissioned to the Flora Gardenia Boutique will be upon the sales around 20% only.
Participation and Application Fee: The participation fee is from AED 70.000 to 280.000 Dh. yearly for each participant. The price will depend on the field of the product, services provided and space required. There will be no any application fee for new participant. Participation fees are used by Flora Gardenia Fashion House to pay for the venue, displaying and keeping product in a good condition, promoting ( advertising and marketing), Consulting in management, sales (in retail, wholesale, online, repeat order and custom made orders). A services of a team of professionals will be provided to the participants (tailors, customer service, PRO, legal advisors Admin, other). Flora Gardenia Fashion House's top qualified Haute Couture designer will be producing 20 outfit for the participants under their label and theme. (Any production cost will be charged additionally ex.:labor charge, fabrics etc.) The Interior decor is maintained by the fashion house.
The additional services and projects are excluded from the price. Any private meeting, parties, conference, fashion shows and other events will be under additional cost.
Terms of the participation
Total of 15 months participation with training and practicing (for 3 month period from the day of the signing the agreement and 12 months of the real practice.) The participants are not allowed to take back the money paid for the agreement unless they will provide prior notes and serious reasons to quit.
What type of products are we looking for?
Flora Gardenia Fashion House accepts participants who provide quality products, have creative presentation. The choice of the participants will be upon the next characteristics:
*Original / authentic designs ( not copied)
*Personal ethics and cooperativeness.
*Understanding entire objectives of both parties.
All vendors, including vendors who have been in our previous shows, will be requested to fill out an application form on-line during the application period.
*The Grand Opening and other activities will be announced after having the enough number of participant.The operation will start the day of signing.
Thank you for your interest in being a part of the Flora Gardenia Fashion House!
Questions? Email us at email@example.com Or Call directly on +(971)561701555.
September 19, 2014
Khaleejia said:To Al Ain.
After our last publication from Dubai mall (link )where we observed local fashion worn by real people (UAE & GCC nationals only), we were asked to go to Al Ain for the fashion inspection. So here three of us... in the car to Al Ain.
As always, had to stop at the petrol station to get some snacks to enjoy the way more... and here it is Momento just as you expect to be served by the cafeteria in fact was long half an hour wait for a single club sandwich!!
Here we go, driving 140 km/h for one hour of fun, snacks, laughs, songs, and beautiful desert scenes.
Finally we reached Al Ain, the city of roundabouts..Who can guess how many roundabouts we had to pass to reach Al Ain mall?
Stuck in some traffic..
Finally our destination is in the front.
And.. suddenly we got into the winter :) Al Ain mall has a great ice-rink straight at the entrance.. sometimes they do whole shows there and when you enter you got into the festive mood.
The first selling items were Quran and religious stuff. Religion is the priority.
Al Ain is a beautiul oasis in the UAE desert. Jebel Hafeet inhabited by 90% of all species existed in this region.
Fashion in Al Ain city exist at its full. You can know this from the shops and what they offer.
Mauzan, is one of our favorite abaya brand shop..
Turbans.. still can find it here in case fashionistas have not got one yet.
However all abayas are up-to-date... the price starts from Dh1000.
Some beauty staff and catering.. we still luv* cupcakes.
Oh girls, they think if they drink one bottle of this bio yogurt they become more beautiful...why not, try;)
One of us told me, "Yalla, take a pic of the ladies shopping at MAC store while wearing niqab, see they do care about their beauty a lot." So I did.
Leggings..:) Tip: Go for anything but not flower design.
The next is party dress and evening gowns..
And the last but not the least, little tired and again hungry. Choose for Dip & Dip cafe. Set among other abayas :) Got menu to select and discuss what we have learned from this trip.
Arabic coffee, Cappuccino and Ice-Cream with yummy chocolate fondue waffles and fruits.
Sure, how you can eat without taking a photo of it?! :)
7ayakum 3al-gahwa)Welcome to join us for a coffee.
*Ladies behind are young and joyful. Though their abayas are all black and most of them wearing niqab.
Well, as traditional smoking the guests when they are about to leave, we passing by the perfume kiosk where is spreading beautiful and rich in scents bakhoor smokes.
Large drawing of our sheikhs, Father of the UAE Sheikh Zayed Bin Sultan Al Nahyan (Allah bless his soul) and the Ruler of Abu Dhabi His Highness Sheikh Khalifa Bin Zayed Al Nahyan, the current President of the United Arab Emirates.
Conclusion: Al Ain is a beautiful city where you may never find a skyscraper even in the future, as its beauty in the nature itself. People are quite, hence cheerful and kind. They will never bother you so you don't. Fashion is here, though it won't be shown in the public places like malls. Though we are sure that all private events, will reveal the hidden beauty. In the caffe, ladies who were sitting around us were not laughing or speaking loudly though you could feel they had fun. Men were not stalking girls and trying to flirt, like you can see in Dubai mall. We love it there but felt as strangers from these little differences as we used to in Dubai.